Coupon Conversion Optimization Technology

Challenges

Our client’s platform revolutionizes coupon management for Consumer Packaged Goods (CPG) companies. Faced with the challenge of predicting the most effective coupon recipients to boost conversions and sales, they grappled with limited data and ethical considerations. The key lay in reimagining the problem.

Solutions

Initially, we scrutinized historical data to identify the user percentage utilizing coupons. Next, we conducted AI product ideation workshops and crafted a market segmentation/recommendation model. This model precisely targets coupon recipients to maximize conversions. We also laid their AI foundation by guiding them on essential idea collection for future model enhancement to that would make their initial idea possible.

Results

Increased Revenue from CRO

Empowered by our efforts in coupon conversion optimization and enhanced data comprehension, our client successfully secured funding and established a robust data science team.

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