Pioneering Video Conferencing Platform

Challenges

Before the pandemic video conferencing surge, our client, a web conferencing solutions pioneer, proactively upgraded their platform. They integrated auto-generated call insights from recordings to boost value. Faced with minimal historical data and “noisy” call information, Gradient Ascent strategically tackled a series of smaller issues to craft a highly effective solution.

Solutions

Beginning with a lean and learning-centric strategy, we guided our client in creating the world’s first smart video conferencing solution. Equipped with integrated call transcription and automatically generated call insights derived from the discussion, users could easily revist calls, extracting maximum impact and value from each meeting.

Results

Increased Revenue & Rapid New User Growth

The new product launch garnered widespread adoption among existing customers, fueled rapid user growth, and resulted in a substantial increase in revenues.

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